Privacy Policy

Effective Date: March 5, 2026

Chad Newbry, LLC (“we”, “us”, or “our”) operates the HeroMask AR mobile application (the “App”). This Privacy Policy explains how we collect, use, and protect your information.

Information We Collect

Face Data (TrueDepth Camera & ARKit)

The App uses Apple’s TrueDepth camera and ARKit framework to provide real-time AR face tracking. When you use the App, the TrueDepth camera captures face geometry data (a 3D mesh of your face) and facial expression data (blendshape coefficients) to position and animate superhero masks on your face.

• Purpose: Face data is used solely to align, fit, and animate AR masks on your face in real time. This includes detecting face position, orientation, shape, and expressions so that masks move naturally with your face.
• On-device processing only: All face data is processed entirely on your device in real time. Face data is never transmitted, uploaded, stored, or shared with us, any third party, or any external server.
• No storage or retention: Face data exists only in device memory while the AR camera is active. It is immediately discarded when you close the camera or exit the App. We do not save, cache, or retain face data in any form.
• No sharing: Face data is never shared with third parties, advertisers, analytics providers, or any other entity.
• Not used for identification: Face data is used exclusively for the AR mask experience. It is not used for facial recognition, user identification, authentication, or any purpose other than rendering AR masks.

Photos and Videos

• Captured photos — photos you take using the AR camera within the App
• Recorded videos — videos you record using the AR camera within the App

These are saved directly to your device’s photo library. We do not upload, transmit, or store your photos or videos on any server.

Information We Do NOT Collect

• Personal information — we do not require an account, email address, or any personal information to use the App
• Location data — we do not request or store your location
• Analytics or tracking — we do not use third-party analytics or ad tracking SDKs
• Usage data — we do not track how you use the App

How We Use Your Information

The App processes camera and face data entirely on your device to provide AR face tracking and mask overlay features. No face data, camera data, or personal data is sent to external servers. Face data from the TrueDepth camera is used only to render AR masks in real time and is never stored or retained.

Device Permissions

The App may request the following permissions:

• Camera — to provide the AR face tracking experience and apply masks in real time
• Microphone — to record audio during video capture
• Photo Library (Write) — to save captured photos and videos to your device

You can revoke these permissions at any time in your device Settings.

Data Storage & Security

All data stays on your device. The App does not use cloud storage, remote databases, or any server-side infrastructure. Your photos and videos are stored in your device’s photo library under Apple’s built-in security protections.

Third-Party Services

The App does not use any third-party services that collect or process your data.

Children’s Privacy

The App is not directed to children under 13. We do not knowingly collect personal information from children under 13.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date.

Contact Us

If you have questions about this Privacy Policy, please contact us at:

Email: chad.newbry@gmail.com